Join us at WIRED Retail to explore the evolving trends shaping the future of retail.

WIRED Retail will uncover the most exciting trends shaping the future of retail and e-commerce, and showcase the smart technologies successfully engaging the fast-evolving customer. Curated by the award winning editorial team, this two-episode hybrid conference will bring together visionaries, senior leaders and entrepreneurs from retail giants, big brands, leading technology firms and startups.

Guest Speakers

Cathy Sparks

VP Nike Direct EMEA

Cathy Sparks is the Vice President, Nike Direct, Europe, Middle East, Africa. She joined Nike in 2003 as the Director, Retail Development for Asia Pacific, and over the ensuing years has held a variety of leadership roles with the company.

Carolina Arguelles Navas

Group Product Marketing Manager, Snap Inc

Carolina is the global Group Product Marketing leader for Snapchat’s Camera and Augmented Reality products. Her team leads the go to market launch of Snap’s augmented reality formats, AR software offerings, visual search features, and other immersive technologies.

Shimona Mehta

Managing Director of EMEA, Shopify

As an experienced and skilled sales leader and marketer, whose expertise spans retail, technology, food and beverage sectors, Shimona is focused on shaping the future of commerce by overseeing Shopify’s innovative commerce platform that enables high-growth and high-volume brands and independent businesses.

Andre Zhu

Senior Vice President of Global Affairs, Pinduoduo

Andre has served as Senior Vice President of Pinduoduo since 2018 and has been appointed as General Counsel since July 2020. He leads Pinduoduo’s corporate strategy and operations and oversees domestic and international legal matters of the company. Before joining Pinduoduo, Andre was a partner in the Beijing office of White & Case LLP.

Maria Morais

Consumer Industries Cloud Director, SAP

Innovative, results-oriented leader with 15+ years successful track record in digital transformation. Maria is board advisor for circular economy and cloud digital acceleration programmes for Fortune 500 companies and established start-ups in impact tech

Amanda Parkes

Chief Innovation Officer, Pangaia

Dr. Amanda Parkes is a fashion scientist with over 15 years of experience in fashion innovation, sustainability, wearable technology, interaction design and smart materials spanning research, development, and product commercialization for start ups and major tech and fashion companies. She is currently the Chief Innovation Officer of Pangaia, a material science brand building a sustainable future in fashion and lifestyle products.

Amanda Hesser

Founder and CEO, Food52

Amanda Hesser is the Founder and CEO of Food52, a leading innovator in the food, cooking, and home space named one of the world’s most innovative companies by Fast Company in 2020

Sergei Goncharov

General Director, Pyaterochka

​​​Prior to joining X5 Retail Group in March 2018, Sergei Goncharov had been in charge of Magnit's Cosmetics stores and managed Magnit's pharmacy division and before that, he was in charge of Sony Corporation's development strategy in Russia and the CIS.

Jessica Couch

Co-Founder, Fayetteville Road

Jessica Couch is a fit technology expert, co-founder of Fayetteville Road Research, the largest surveyable community of WOC. She is also founder of Luxor & Finch. Jessica received her undergraduate degree from North Carolina State University's College of Textiles in Fashion Product Development.

Brittany Hicks

Co-Founder, Fayetteville Road

Brittany Hicks is a supply chain expert, process consultant, strategist, educator and the co-founder of Fayetteville Road Research, the largest surveyable community of WOC. As a result of her diverse background working in fashion, Brittany noticed pipeline flaws in academia that continued into corporate, inspiring her to educate students and professionals on the intersection of fashion and technology - what she believes to be a great equalizer.


View the programme as a PDF
or continue below for the full agenda.


*This is a draft programme and is subject to change

Episode One

12.30 BST
Welcome Remarks

Greg Williams, Deputy Global Editorial Director, WIRED

12.35 BST
The modern grocer
Sergei Goncharov, Founder of Pyaterochka

12.50 BST

The micro-retail revolution

Shimona Mehta, Managing Director EMEA, Shopify

13.05 BST

Social shopping and the rise of China’s largest e-commerce platform

Andre Zhu, Senior Vice President of Global Affairs, Pinduoduo

13.20 BST
Luxury on the move
Naz Kazazoglu, YOOX Net-a-Porter

13.35 BST
Content, community, commerce,
Amanda Hesser, Co-Founder of Food52

13.50 BST
Episode one closing remarks
Nick Compton, WIRED Retail Curator


15.00 BST
Episode two opening remarks
Nick Compton, WIRED Retail Curator

15.05 BST
Membership and the fully connected marketplace
Cathy Sparks, VP Nike Direct, EMEA

15.20 BST
Responsible design and production of consumer packaged goods
Maria Morais, Consumer Industries Cloud Director, SAP

15.35 BST
Data and diversity
Brittany Hicks, Co-Founder, Fayetteville Road
Jessica Couch, Co-Founder, Fayetteville Road

15.50 BST
AR, ‘shopscan’ and why specs really are the new smartphone
Carolina Arguelles Navas, Group Product Marketing Manager, Snap Inc

16.05 BST
Bio-fabrication and the new supply chain
Amanda Parkes, Chief Innovation Officer, Pangaia

16.20 BST
Luxury on the move
Karen Bruck, VP Marketplace, Hispanic South America, Mercado Livre

16.35 BST
Episode Two closing remarks
Greg Williams, Deputy Global Editorial Director, WIRED

*This is a draft programme and is subject to change

Knowledge Partner


SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition.

We simplify technology for companies so they can consume our software the way they want — without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.


Almacantar is a property investment company specialising in large-scale, complex developments in Central London. Known for its design-led approach, the company focusses on creating long-term value through development, repositioning or active asset management.

Set serenely above the bustle of the West End, Centre Point Residences comprises 82 contemporary apartments, crafted by renowned British designers Conran & Partners. The reinvention of Centre Point is true to its enduring spirit of adventure, setting a new standard in service and sophisticated city living.

For more information see:
www.centrepointresidences.co.uk or www.almacantar.com

Media Partners

A1 Retail

A1 Retail

It is critical for retailers to stay one step ahead, and this is where A1 Retail can keep you up-to-date. We bring you the latest industry news in the form of a monthly digital magazine, free A1 Media App and hard copy magazine available at industry events across the globe.



design:retail is the trusted industry voice for retail designers, educating and inspiring our readers with relevant, timely and on-trend content from around the globe.

Fashion United

Fashion United

FashionUnited’s one-stop-shop platform, active in more than 30 countries, allows visitors to find the latest fashion news, a career center, an events calendar, various trade statistics, employer branding pages and more.

Retail Dive

Retail Dive

Retail Dive is an insight-driven publication covering the ongoing transformation of retailing. With daily updates and original analysis, Retail Dive provides industry leaders with the news they need.

Retail Gazette

Retail Gazette

Retail Gazette has the largest retail sector audience in the UK. They publish independently sourced, high quality news content, keeping retail professionals informed and abreast of all the latest sector developments; complete with in depth analysis and insider commentary.

Retail Insider

Retail Insider

Retail Insider.com offers up a cocktail of opinions and insights on the retail industry along with the occasional leisure sector content to spice up the mix.

Highlights from the
WIRED Smarter series

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WIRED has built a
reputation for creating
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About the
WIRED Smarter Festival

For 2021, WIRED is delighted to offer the WIRED Smarter Festival, a two day virtual festival (October 12-13) focusing on the latest innovations and trends shaping the future of business in the Retail, Money and Security sectors.

WIRED Retail will be taking place on October 12, WIRED Money on October 13 and WIRED Security will be in the afternoon of October 13.

Illustrations by Emil Paun.

Contact the WIRED Team

Greg Williams

Deputy Global Editorial Director, WIRED

For tickets and general enquiries,
email wiredevents@condenast.co.uk

For sponsorship enquiries: WIRED Retail Prospectus

Learn about the WIRED world

WIRED is where tomorrow is realised. It is the essential source of information and ideas that make sense of a world in constant transformation.

WIRED website

WIRED has built a reputation for creating world-renowned conferences that inspire, inform and challenge participants into action.

WIRED Events website


Ticket Type

Content Only
Single License

All Access Online
Single License

WIRED Smarter: All Access
Festival License

Access to all WIRED Retail virtual sessions, including speeches, panels and Q&A
3-month access to recorded videos of the virtual sessions*
Access to the Networking Portal, which allows you to search for and contact other attendees**
This ticket price includes an annual subscription to WIRED UK Magazine at the discounted rate of only £19
Access to all three events: WIRED Retail, WIRED Money and WIRED Security taking place October 12-13, 2021

£40 + vat

£75 + vat

£150 + vat

Book now: £40 + vat: £75 + vat: £150 + vat