Life in 2025 with Ben Page

Ben Page, CEO of leading market research company, Ipsos MORI talks to WIRED editor Greg Williams to explore what the world could look like in 2025.


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In this briefing, WIRED editor-in-chief Greg Williams and Ben Page, CEO of leading market research company, Ipsos MORI explore life in 2025. Depending on factors including multilateralism, climate change and interest rates - how different could life be?

Covid-19 has caused major changes to the way we live and work. It has accelerated digitisation, reshaped communities and disrupted our human behaviours.

In this WIRED briefing, Page extrapolates future trends, looking at how far the global economy has come on the road to recovery, assessing what changes brought on by the pandemic could still be prevalent, and sharing what signals for coming change we are already seeing today.

Watch it above or on YouTube here.

About Ben Page

Ben Page is Chief Executive of Ipsos MORI. He joined MORI in 1987 after graduating from Oxford University in 1986, and was one of the leaders of its first management buyout in 2000. A frequent writer and speaker on trends, leadership and performance management, Ben has directed thousands of surveys examining consumer trends and citizen behaviour.

About WIRED Briefings

Designed as an extension of WIRED’s long-running live conference portfolio, WIRED Briefings are punchy, deliberate and engaging sessions that reflect the same high calibre of speakers and programming featured at a WIRED event. Part of the WIRED Foresight series, curated by WIRED editor, Greg Williams.